About Me

I'm Adam Phelan – a writer, digital creative and marketer. Before starting NGM, I was a professional cyclist living in Spain, Italy and Belgium over the years. After working for communication managers and marketing agencies in my time as an athlete, a spark of interest lead to the eventual birth of my own freelance digital marketing business. Inspired by big ideas and data-based thinking, I am fascinated by human decision-making and what leads us to make the choices we do.